A good landscaping website sells the yard before you ever drive out. It shows your best work in big, fast photos, makes it obvious whether you do weekly mowing, full redesigns, or both, and lets someone request an estimate in under a minute. Get those three right and most of the rest is detail.
Landscaping is bought with the eyes. People scroll your photos, picture their own yard, and decide pretty quickly if you're the right fit. Your site's job is to make that decision easy.
What should a landscaping website include?
Most landscaping companies do well with five to seven pages. Here's how we'd lay it out.
| Page | What it has to do |
|---|---|
| Home | Say what you do and where, with your best project photo in the first screen |
| Lawn maintenance | Explain recurring service, what a visit includes, and how often you come |
| Design and install | Show beds, patios, trees, and full makeovers, with photos of each |
| Drainage | Explain the water problems you fix and how you fix them |
| Portfolio | Photos grouped by project type, each with a short caption |
| Service areas | The neighborhoods and suburbs you actually work in |
| Estimate request | A short form that takes yard photos |
Skip any page for work you don't do. Match the site to the work you want more of. For the version of this list that works for any trade, see what a small business website should include.
How should a landscaper show off their work?
Your portfolio does more selling than anything you write, so treat it like the main event.
- Use big photos. Tiny thumbnails don't show the edging, the plant spacing, or the clean lines that make your work look better than the next crew's.
- Sort by project type. Someone who wants a new flagstone patio doesn't want to scroll past 40 photos of mowed lawns.
- Write a one-line caption. Something like "Front bed redesign in Memorial, native plants and steel edging, 3 days." That tells a homeowner what was done, where, and how long it took. (That's an example. Use your own real jobs.)
- Shoot before-and-after pairs. Make it a habit to snap a "before" on every job, from the same spot you'll take the "after."
Resize your photos before they go on the site. A phone photo straight off the camera can be several megabytes, and a page full of them crawls on mobile data. A good web designer handles this for you.
Should recurring lawn care and one-time projects be separate?
Yes. They're different buyers looking for different things.
The person who wants weekly mowing cares about price, reliability, and whether you'll show up on the same day each week. The person who wants a backyard redesign cares about your eye, your past work, and whether you'll finish on schedule. Put them on the same page and both have to dig for what they want.
Give recurring service its own page that answers the basic questions:
- What a regular visit includes (mow, edge, blow, trim, bed weeding, or whatever you actually do)
- How often you come, and whether that changes in winter
- How billing works, monthly or per visit
- How to pause or cancel
- A simple signup or "request a quote for weekly service" button
Recurring customers fill your route and smooth out slow months, so make that signup easy to find.
Why do Houston landscapers need a drainage page?
Because water is a year-round problem here. Flat lots, clay soil, and heavy rain mean a lot of Houston yards hold water after a storm, and homeowners search for help when they see standing water near the foundation or a soggy side yard that never dries out.
Drainage jobs tend to be bigger tickets than routine maintenance, and the people searching for them usually want the problem fixed soon. A dedicated page gives you a shot at those searches. On it:
- Describe the problems in the homeowner's words: standing water, washed-out beds, water near the slab, a yard that stays muddy for days
- Explain the fixes you actually install, like French drains, regrading, dry creek beds, or downspout extensions
- Show before-and-after photos, ideally one taken during or right after a rain
- Mention the areas where you've done this work, like Meyerland, Bellaire, Pearland, or Kingwood
Be careful not to promise more than you deliver. If you don't handle major grading or engineered solutions, say what you do handle and leave it there.
What licenses should a Texas landscaper show on their website?
Basic mowing and planting generally don't need a state license in Texas, but two kinds of work are regulated, and if you do them, your site should say you're licensed.
Irrigation is the big one. The Texas Commission on Environmental Quality says a person may not sell, design, install, maintain, alter, repair, service, or inspect an irrigation system in Texas unless they hold a TCEQ license. Its irrigation licensing page has the details. If you do sprinkler work, show your license number on your irrigation page and in the footer.
Weed control and fertilizer with pesticides is the other. The Texas Department of Agriculture says anyone who applies pesticides to lawns, trees, or ornamentals for hire must be licensed. See TDA's page on applying pesticides to lawns, trees, and ornamentals. If you sell weed-and-feed programs, list the license.
Showing these numbers tells careful homeowners you're legit. Rules change, so check with TCEQ and TDA directly for what applies to your business.
What should a landscaping estimate form ask?
Keep it short, but ask enough to tell a $150 cleanup from a $15,000 install before you get in the truck.
- Name, phone, and email
- Address or neighborhood
- Type of work (a dropdown: maintenance, design, drainage, irrigation, cleanup)
- A short description of what they want
- Yard photos (optional, but say it helps)
- Rough timing, like "this month" or "just planning"
The photo upload is the one that saves you the most driving. A couple of pictures of the yard tells you a lot about size, slope, and how much work it needs.
Common landscaping website mistakes
- Photos too small to see the work. The whole pitch is visual. Don't shrink it.
- No split between maintenance and design. Both buyers get lost.
- No drainage page. You miss some of the best-paying searches in Houston.
- No service area. Someone in Cypress can't tell if you'll drive out from Sugar Land.
How much does a landscaping website cost?
DIY builders usually run about $15 to $50 a month, and freelancers and agencies typically charge a few hundred to several thousand dollars for a small trade site. We broke those ranges down in our post on what a small business website costs.
Bayou Labs is a Houston web design studio that designs, writes, and hosts websites for local small businesses for free, and landscapers are one of the trades we build for. The free build covers up to five pages. If you want new project photos added as you finish jobs, the Care Plan handles edits for $59 a month. You can see how we lay out websites for landscapers, and the paid options are on our pricing page.
If your best yards aren't on your website yet, we'd be glad to put them there. You can request a free website here, no card needed.
Frequently asked questions
How many photos should a landscaping website have?
Start with 6 to 12 strong photos for each type of work you sell, like patios, beds, or drainage. A smaller set of sharp, captioned photos does more than a giant gallery nobody scrolls through.
Do I need a website if I get my work from Nextdoor and referrals?
Yes. People who hear your name from a neighbor still look you up before they call, and your website is where they see your work. It also helps Google show your business when someone nearby searches for landscaping.
Should I list prices on my landscaping website?
For recurring mowing, a starting price or "from" price helps people self-qualify. For design and drainage jobs, every yard is different, so explain how you price and what a typical starting point looks like instead of a full price list.
Can I list irrigation services if I'm not licensed?
In Texas, TCEQ says you can't sell, install, or repair irrigation systems without a state license. If you partner with a licensed irrigator, say so and name who does that work.